Join Mike Wong for an in-depth discussion in this video Promotion and marketing, part of iOS App Development: Essential Courses.
Build it and they will come, Ray.…This may have been true for Ray Kinsella in Field of Dreams,…but this is not going to work for getting people…to find and install your app.…With over 2 million mobile apps in the app store alone,…getting your app discovered is one of the biggest issues…faced by developers today.…According to a Forrester report,…63% of apps are discovered through app store searches.…If you want people to find and install your app,…you will have to rank higher in App Store search results.…App Store Optimization, or ASO as it is often referred to,…is the process of optimizing mobile apps…to rank higher in an app store's search results.…
With the right optimization you can improve…your app's visibility within the App Store by optimizing…the content for popular, targeted keyword phrases.…And it is not just within iTunes App Store…that this optimization will help you.…Each app within the iTunes App Store…has a corresponding web page…that you can see in your favorite web browser.…These pages in turn are indexed by Google…
With over 15 years of experience in the software industry, Mike Wong reviews the tools, language choices, and high-level concepts behind iOS app development. Dive in and learn about storage requirements, interface design, and the tricks to promoting iOS apps in a crowded marketplace. In each video, Mike will point you to training videos, articles, and forums for learning more.
When you're done with this overview, make sure to subscribe to our curated playlist, Develop Apps for iPads and iPhones, which includes a selection of our most relevant iOS app development training.
- Acquiring the right tools for iOS app development
- Coding in Swift and Objective-C
- Working with Xcode
- Understanding app storage and project management
- Designing your app
- Promoting and marketing iOS apps