In this video, learn what SurveyMonkey is, the various plans that are available, and what features and functions the different versions offer versus the free version used in this course.
- [Instructor] Before we begin using SurveyMonkey to create surveys and gather results, you may be wondering what SurveyMonkey is exactly. Who uses it, and how? That's what we're going to explore in this chapter. It should give you a good foundation on which to build your newfound SurveyMonkey knowledge. So, what is SurveyMonkey? Simply put, it's an online cloud-based survey service that helps you to create, distribute, gather, and even analyze professional online surveys and survey data.
And what exactly is an online survey? Well they're surveys that are filled out on your computer screen by accessing them online over the internet, as opposed to the old fashioned method which might involve paper, pencil, an envelope, and perhaps a stamp or two. These days online surveys have become quite an important part of a business's marketing suite of tools. Free online surveys such as the free version of SurveyMonkey that we'll be working with in this course have facilitated the spread of using technology to allow companies to get closer to their clients, so the ability to email surveys or survey links has brought both parties into the same piece of cyberspace.
Now in a nutshell, online surveys are really online services one can use to create and send out surveys to rapidly gather customer needs and insights, and translate them quickly into product improvements. Free online surveys reduce the total cost of business. As you probably already know, surveys are a non-revenue-generating exercise, so the advent of the free online survey service removes some of the marketing cost. There are a number of competitors in the online survey space, but SurveyMonkey is likely the best known and most popular service.
It meets industry standards but also adds other features that make the collection and analysis of data extremely fast and simple. SurveyMonkey offers four different plans from the basic free plan to the paid Platinum plan, with each paid plan offering additional tools not available to those using the free plan. Here's a quick summary of some of the more important features available in each plan. We'll start with the Basic plan. Now of course it's free, and the Basic plan has all the features you need to get started, including 24/7 customer support.
It allows for only 10 questions per survey with a maximum of 100 responses to any given survey. You get access to 40 different short survey templates, and 13 types of questions, and you can distribute your survey a number of different ways, such as via email, web link, Facebook and Twitter, and via websites, but keep in mind, security is limited with the free Basic version. Analysis happens in realtime, and there's no option to download your survey and results without one of the premium paid accounts.
Now, paid accounts include the Select account, the Gold account, and the Platinum account. With the Select, you're going to pay $26 per month, a little bit less annually, at least at the time of this recording, and you get all of the Basic options plus you get the ability to add your logo or custom themes, a thank-you page, and even a disqualification page. You'll be able to generate results charts and reports, and download results in a number of different formats, like CSV, XLS for Excel files, PDF, even PowerPoint files.
Now with the Gold and Platinum options, you're going to pay more per user per month to get more tools and services, like file uploading, text analysis, question and answer piping, question and page randomization as well. And with the Platinum option, you even get advanced survey logic, onboarding and phone support, and white label surveys. As you can see, SurveyMonkey can be as basic or as advanced as you need it to be. You can always try the Basic version to start, and only upgrade when the need arises.
So now that we know a little more about what online surveys are and how SurveyMonkey fits in, it's time to consider some practical uses for online surveys. We'll explore that next.
- Building a business case for online surveys
- Creating a new survey
- Building an online survey
- Editing and reordering questions
- Customizing the design of a survey
- Choosing a collection method
- Collecting and analyzing survey results
- Filtering and customizing results
- Sharing results