Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Qualitative vs. quantitative

Qualitative vs. quantitative: Marketing Foundations: Qualitative Research
Qualitative vs. quantitative: Marketing Foundations: Qualitative Research

The decision to use qualitative versus quantitative research should be driven by the problem at hand. Learn key differences between qualitative and quantitative research and when to use each. Understand the directional nature of qualitative and how it can be used in conjunction with quantitative research.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h
Duration
34,666
Views
Show More Show Less
Skills covered in this course
B2C Marketing Marketing Online Marketing

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now