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Qualitative vs. quantitative

Qualitative vs. quantitative: Marketing Foundations: Qualitative Research
Qualitative vs. quantitative: Marketing Foundations: Qualitative Research

The decision to use qualitative versus quantitative research should be driven by the problem at hand. Learn key differences between qualitative and quantitative research and when to use each. Understand the directional nature of qualitative and how it can be used in conjunction with quantitative research.

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Skill Level Intermediate
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Skills covered in this course
B2C Marketing Marketing Online Marketing

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