Join Cheryl Ladd for an in-depth discussion in this video Project timeline, part of Marketing Foundations: Qualitative Research.
- [Instructor] One of the early items on your to-do list…will be creating the project timeline.…The project timeline is critical,…as it ensures that all the players…in the market research project understand…what is needed and when it is needed…in order to complete the project on-time.…There're several factors that will be considered…in this decision.…The first question is how much time do you need…to develop a screener?…This takes into account the client's…internal approval process and the number of people…who need to provide input.…Once you develop the screener,…you can move on to recruiting.…
So the second question is…how much time will you need to recruit?…This depends on who you're targeting…and how many people or groups that you need.…The more specific or challenging your criteria,…and the more people you need,…the longer you'll need for the recruiting.…These two questions will determine…the earliest starting point for the resesrch.…From here you look at how much time is needed…for developing any stimuli that will be used.…
- What is qualitative research?
- The benefits of qualitative research
- Identifying your objectives and methodology
- Creating screeners and discussion guides
- Defining the timeline and logistics
- Writing a report
- Asking questions
- Moderating a group
Skill Level Intermediate
1. The Role of Qualitative Research
Qualitative vs. quantitative3m 32s
2. Elements of a Qualitative Research Project
Wrap up1m 4s
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