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Players in a marketing research project

Players in a marketing research project: Marketing Foundations: Qualitative Research
Players in a marketing research project: Marketing Foundations: Qualitative Research

There are many players in a marketing research project including the client, advertising agency, moderator, project manager, facility staff, recruiters and respondents. Understand the roles and responsibilities of each to enhance the overall experience and increase the likelihood of project success.

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Skill Level Intermediate
1h
Duration
49,339
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Skills covered in this course
B2C Marketing Marketing Online Marketing

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