From the course: Articulate: Visual Design Basics

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Understanding the Gestalt theory

Understanding the Gestalt theory - Articulate Studio Tutorial

From the course: Articulate: Visual Design Basics

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Understanding the Gestalt theory

- [Instructor] In this chapter we're going to focus on getting a good understanding of visual design. Principles before we can apply those principles to the elearning courses we create in Storyline 2. We're going to start with a very important set of principles known as the Gestalt Principles. Gestalt literally means unified whole and refers to the theories of visual perception evolved by German psychologists back in the 1920s. These theories depict how people tend to organize visual elements into groups, or unify wholes when certain principles are applied. So what are these principles? Well the first is similarity. Similarity occurs when a group of individual objects look similar to one another causing people to perceive them as a single object or pattern. Now this example containing nine separate and different distinct objects appears as a single unit because all of the shapes have similarity. Unity occurs because the star shape that makes up the lower half of the human symbol looks…

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