Brand guidelines are the key to keeping your elearning training modules looking professional and on-brand, with rules on logo placement, color and font choices, and message.
- [Instructor] Most companies have corporate brand…guidelines you can ask for before you begin…to design your courses.…Let's take a look at some components of the brand…guidelines and how to use them to increase engagement.…One of the things included in brand guidelines…is the corporate color palette.…Here's an example of the Landon Hotel color palette.…Notice that there's a primary palette…and a secondary one.…We want to stick to the primary palette, whenever possible,…and use the secondary colors just as accents.…
The logo is the cornerstone of a company's…corporate identity so we must respect the logo…and not alter it.…Don't distort it,…don't replace the fonts,…and avoid using it on a busy background.…Let's take a look at a few examples…of how we can get creative within the brand…while still keeping it engaging.…Here's an example of one I created with a bright photo…so I toned down the text everywhere else.…Notice the logo is on a white background…so it's no overlaid on the busy photograph.…
Here's an example where I use some of the accent colors…
In this course, learn how to go beyond the simple slide deck, and create highly engaging elearning presentations that increase learner agility and motivation using the features and tools of Articulate Storyline 360. Sally Cox combines instruction in the tool with teaching best practices to help you take your elearning development skills to the next level. She explains how to plan and storyboard your course, use design fundamentals to sharpen the aesthetics of your presentation, develop engaging navigation, incorporate storytelling, and create assessments and quizzes.
- Motivating learners with engagement
- Using storyboards to build your vision
- Building the template
- Using the align, ruler, and grid features to keep slides neat
- Working with the corporate brand
- Developing navigation in Storyline
- Buttons, hot spots, and sliders
- Using gamification to help students learn
- Working with audio clips, video, and web links
- Questions, assessments, and quizzes