Join Jonathan Sears for an in-depth discussion in this video Understanding Steam sales and user purchase psychology, part of SteamOS for Developers First Look.
…One of the best things about Steam are the sales.…The sales are absolutely legendary at this point, and they are one of…the reasons why so many members, over 75 million, have flocked to Steam.…So let's take a look at some of the…different sales that are available to you as a developer.…The first one is the daily deal.…Now, the daily deal is essentially just like it sounds, it's a…deal that lasts for a day, actually two days to be exact,…just to give gamers a second chance to buy it, lasts for…48 hours, and you tend to have one of these every week.…
Next is weekend deals, and these last from about Friday to…Monday, and they tend to also have a free to play weekend.…And basically what that means is a part of…the game will be available for free to play.…Usually it's the multiplayer component, so the player can't complete…the entire game, and then have nothing left to buy.…Often, the single player will be left out.…So, you can do that if you want.…Call of Duty does this a lot.…And there are other online first person shooter…
- What is SteamOS?
- Understanding how the Steam Store and community work
- Understanding Steam user purchase habits
- Working with the Steam Cloud
- Creating an online marketplace with Steam Community Market
- Developing for Steam machines
- Preparing a game for Steam and Steam Greenlight