From the course: Planning Your No-Code Website

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Voice, tone, and brand

Voice, tone, and brand - Squarespace Tutorial

From the course: Planning Your No-Code Website

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Voice, tone, and brand

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- [Instructor] You've heard the word brand before many, many times, but have you ever thought about what it means. If you think of LinkedIn, you think of the logo, the blue and white colors, maybe a little bit about how the website looks. But remember a brand describes everything about a company or an individual, positive and negative, including how the brand makes you feel. Eek! Feelings! Not something I usually like to discuss, but this is a critical piece of branding. How do you want people to feel when they do business with you? For example, think of Apple. Among the people who own iPads, iPhones, Apple computers, and other Apple products, these classic Apple advertisements are inspiring. Indeed, Apple is a brand that makes people feel inspired, empowered, and creative. Notice how Apple has chosen three famous people who reflect these values. They think different. Think about how LinkedIn makes you feel and…

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