From the course: Planning Your No-Code Website

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Understanding image formats for the web

Understanding image formats for the web - Squarespace Tutorial

From the course: Planning Your No-Code Website

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Understanding image formats for the web

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- [Instructor] More than any other element on your site, photos help your site visitor connect emotionally with your brand, your products and with you. Before you begin, you'll want to choose the right kind of photos for your site. Choose photos that support your pages content. They should have something to do with the text on the page, that show and demonstrate your product or service. Photos of smiling people are nice, but it's better if people are smiling about your product or service not just smiling. Tell a story in your photos. Sometimes the photo conveys more than just how your product looks. How does it make your clients feel to interact with it or with you? And support your brand? Is your brand more formal or more casual? Your photos should reflect that style. Beautiful professional photos are the best way to go. If you don't have a big budget for your website, try to scrape together a few bucks to hire a…

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