Step through a tour of the analytics available for your site, and learn how this provides insight into how your users interact with your site.
- [Instructor] The next thing I want to talk about are analytics, aho has been visiting your website. And you might have noticed that I have a website up here that we have not covered in this course. This is my website for the Willow Flute Ensemble, which is a flute group that I play with in the Boston area where I live. Willow has had a website in Squarespace for a little while now, so we can take a look at their analytics and see what's going on. Who's coming to the website, who's visiting it, how do they get there, and so forth.
The websites that we just built won't have any analytics at all, shockingly, because of course, no one has visited them, so therefore there are no analytics, which is why I'm going to show you Willow's analytics. So if you come over here to the side to Analytics this is going to show you exactly who has been visiting this website. So this, first of all, is a Traffic Overview and you'll notice at the top that this talks about Unique Visitors, Visits, and Pageviews. A unique visitor is someone who comes to the site uniquely, in other words they come to the site and we're measuring the number of times they have been there, not necessarily counting the same person twice if they come back and return.
Visits can include multiple visits from the same person. So usually that number is higher. I'm not sure why this is actually 43 visits and 44 unique visitors, a little bit odd, but that's where those numbers come from. And then the pageviews are how many people have been looking at the website and looking at pages within it. The Willow Flute Ensemble website is a single page website, so generally speaking if they wind up on a page on the website it counts as one view, so there we go.
As you can see here we have some ups and downs. We have some days where no one visited the sites, other days where we have big spikes in traffic. What might be going on here? Well, typically what happens here is we've been talking about it on social media and driving a little bit of traffic here to the website. We tend to do that on the weekends, so there we are on Saturday and Sunday. We tend to get busy during the week and so today no one has visited the site. You can change these ranges. This is 30 days, we could look at Year To Date, we could look at all kinds of other date ranges.
And we can look at specific devices as well. Right now we're looking for All devices, but if you just want to know about say mobile visits you can look there. There's also some graphs down here that give us some more information about what kinds of devices have been coming in. Most people are coming in on Desktop, a few on Mobile, even less on Tablet. How are people hearing about us? They happen to be coming in through a number of different ways. Either they type in the address directly or they come through Google, they do a Google search to find us.
They're coming through Facebook. And recently we have posted that we're interested in playing in Arlington Porch Fest, which is in Arlington, Massachusets in June and we're looking for a porch to play on at that time. So some people have been coming from there. Over here we have our Visits by Browser, so you can see what we have coming here. A lot of Chrome, some Safari, and then all others. And we can also see our operating systems. Now Traffic Sources, this is going to tell us about how people are getting to the website.
They're either coming in through search or they're coming in directly to the website. If they come in through search they've come in through Google almost exclusively, although Bing and Dogpile are also in that mix. And under Google it'll tell us exactly which Google websites they accessed. Remember, google.com is typically associated with the United States, but we actually have here somebody who came in from Google France and this one is Google Latvia. Our conductor is from Latvia and so this was probably someone that she knows.
We can take a look at our Popular Content. This is not very helpful for our particular website, because it's all one page. And so therefore our one page is extremely popular and we have no idea what parts of that page are the most popular, because of the way the site is built. In terms of Geography, this is where people are coming from to visit us. Most of them are coming from the United States. We have one person visiting us from Mexico, a couple of people from Latvia, and for the most part, no where else in the world. Considering we're a small group that plays music in the Boston area it's not really a surprise that we're not getting traffic from a lot of parts of the world.
You can see what kind of things people are typing into an internal search engine. If we had a search on our website then this would register what people are typing into that search box. It turns out we don't have a search on our website, so we see nothing here. We can also take a look at our RSS feed. This is typically associated with blogs. And I don't think this is real, well, we have some real data here, just a small amount of people who are looking at that information.
Here's somebody else who typed in flute ensemble, but spelled incorrectly. And then we have an Activity Log. This will tell us exactly who visited the website and when and it will give us their IP address. All right, so that's basically how our analytics work. We have a few things in here that are really interesting that'll tell you about how people are coming to your website, when they come to your website. That might help you inform when you decide to do your social media posts or send out newsletters.
And it can also give you information about whether people are finding what they need or whether they're getting stuck along the way. So analytics are good things to visit maybe about once a month to see what's going on. You can certainly visit them more often, but about once a month will give you a good sense of what's going on with your website in most situations.
- What is Squarespace?
- Planning your website
- Choosing a template
- Laying out a homepage for your website
- Adding banner photos
- Configuring the header and navigation
- Working with images in text
- Integrating email newsletter signup with MailChimp or Google Drive
- Configuring and styling an image gallery
- Launching your site
- Examining analytics