From the course: Planning Your No-Code Website
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Eliminating website ROT - Squarespace Tutorial
From the course: Planning Your No-Code Website
Eliminating website ROT
- [Presenter] Did you get stuck with a website redesign? It's like an archeological dig sifting through all the layers of content that's accumulated through the years. Even though it's tedious, it's well worth reading through all of your content as you start the redesign process. Track where it came from, and be ruthless about what's worth keeping. What isn't worth keeping? Anything that suffers from ROT. ROT stands for redundant, outdated and trivial. Inevitably, you will find some ROT on your website. It just happens through the years. We are pack rats with websites. All of those press releases from 2004, the event registrations long gone by and the silly things that we say on websites that just aren't needed. In an ideal world, you'll say something once on your website and either link it to, or find a way to redisplay that information everywhere else that you'd like it to appear on your website. Why is that?…
Contents
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Storytelling tips for websites1m 46s
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Understanding organizational, user, and website goals4m 25s
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(Locked)
Eliminating website ROT2m 50s
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Organizing your content5m 30s
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The importance of a call to action (CTA)1m 52s
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Choosing and managing domain names4m 37s
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Managing email with a custom domain name2m 21s
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