Join Brian Wood for an in-depth discussion in this video Add SEO content, part of Squarespace 7: Intermediate Techniques.
- Squarespace does a pretty good job of adding content for search engine optimization by itself but we need to add some magic of our own. This means adding your own content to help. In this video, I want to show you some of the, I guess you could call them in your face SEO content that Squarespace hits you with, and a few of the more subtle ways to help your site content achieve SEO greatness as it were. What I'm about to show you is not going to guarentee higher rankings in search engines but it is going to help.
It's not going to hurt, I'm going to say that. If you go to Squarespace Help, one thing I would suggest you do, let me refresh the page here, is in Squarespace Help, which is support.squarespace.com you're going to be able to search for Increasing your site's visibility to search engines, say that 10 times real fast. You can see a video and you can go through and read how to do this. This is something that's above and beyond just building a site. It is part of it these days and something that we have to consider and I'm going to show you some of the tools that you can use to help add SEO or search engine optimization, to your site but I'm not going to tell you what to type in.
I can't, I don't know your content. So let's go back over to the site itself. One of the things that's going to kind of stare you in the face, the first things that you're going to notice. Go to Design and you're going to see Logo & Title. The Site Title and the Tag Line are something that we can do to add information about our site like I discussed way back when. This is actually in the first Squarespace course that I did. If you put in keywords in here, that can help your site it really can because any time we have words that appear multiple times that reference actual content within your site.
Another place you can go to look is, use the arrow to go back there, click one more time to go back, come to your Pages here and for each page, like for instance I've got Donations here and you may have the same pages or different pages, doesn't matter, you can click on the gear icon or the page options and if you go in there you can see the Navigation Title and the Page Title. Page Titles can be extremely important because they can add keywords that associate with that specific page. So you can say Party Planner Donations for Kids or something like that.
You're trying to make it so it's actually specific and has information. This is going to show up in the Page Title up top and can really help. Scrolling down here, you're also going to see we have a Description, Descriptions, once again it's used if this page is indexed by a search engine. Look at this right here. This is important to put in. So as far as a description is concerned, we're going to try and add keywords, we're going to try and make it something that makes sense but this description can also show up when somebody does an actual search.
This can be marketing information. Now I'm not going to lie to you and say I'm an SEO expert, I actually have somebody who does this for me, but I understand what's going on behind the scenes. So as far as a description is concerned we're going to try and type in keywords. From around the country, something like that. So you don't want to sit here and watch me type all day but we're going to put in some keywords and add some kind of descriptive descriptor, if you will. But we're going to type in some keywords and add a really good description.
You can also do a search in Google, this is kind of weird, but do a search in your browser and say Google description and they'll actually bring you to a page, Google bring you the page, it talks about how to write a good description. This is something that's very important. I'm going to click save. So we're going to try and do that for almost all of our pages. Another thing we can do, I'm going to go to a Welcome page, if you want to open up any page you have that has an image on it, scroll down here, you're going to see if I scroll down you're going to see an image. If you don't have an image, you can always add one if you want to.
What I want to do is I want to edit this page content For some reason, it's not letting me edit. I'm going to go ahead and refresh just to make sure I kick it in the pants here. I'll scroll down, there we go, little bit better. Now come up here and click on Edit. If I click on an image, for instance, if we insert different content such as media like video or images, and I click on the Edit button here just to show you. Scrolling down you're going to see we have a Filename that we can put in here.
The Filename can be something that contains keywords. So we can put in something like Party, and you want to make sure you don't just put in spaces between the words. It will put in hyphens for you but you tend to get used to doing this. Party-planner-donations, something like that. So this is another place we can go in to add certain keywords. I'll click Save. So for our imagery we can do that, click Save again. If you come back out here, click on the arrow and come back out. Come to Settings and in here you're going to see something called Marketing click on Marketing.
We have, like I mentioned in the first Squarespace course, the ability to connect share, social media if you will create Pin it Buttons, connect a Facebook Page, we can even work with Good AdWords, you get a credit if you spend so much. But right here we have what's called SEO. Click on this, this is kind of hit you in the face type thing. You can set a Search Engine Description here which will become the description for your pages. This is kind of an overarching description if you will. This is where we're going to try and put in something out there that makes sense, that contains keywords that's extremely relevant to that page and to this content that we have here.
Down here you're going to see Homepage Title Format, Collection Title Format, and Item Title Format. We can go in and do things like add the title in the collection if we want to and make sure that these are set out there. You can also delete these you don't want to do that, but once agian, this is adding keywords to the actual title of the page. Now there are other SEO optimizations we can do there definitely are, there's other things that are out there but one of the last things I do want to mention is you're going to see that Squarespace actually creates something called a site map.
This is an XML file that search engines usually crawl and they look and see what's changed, what pages you have, what content you have, that type of thing. You can find your site map, and I went to Help to look for this quickly but by typing in your URL, and then typing in /sitemap.xml. So what I'm going to do just to show you, I'm going to grab my URL here, copy, go to another tab. You can do this if you want to too. Put a /sitemap.xml and hit return and you'll be able to see that here is your site map.
It's actually generating one on the fly as we go and putting in things like when has it been changed, how often does it change, and this really important for search engines. This is something that can be really helpful. If you're familiar with the Google Developer Tools, you can take this site map, this URL and actually give this to Google and say here crawl my site map, crawl this thing and we can keep it up to date and have it go crawl it again, et cetera. But that's a little bit above and beyond what I wanted to kind of talk about so I'm going to close that out.
So this is something you could do, your site map as well which is kind of interesting and a lot of us do it. I mean I do it for most all my sites. Go back over to the site here and click back to get back further. If you start blogging, you'll find that you can set up things like titles, the title of the blog that shows up top to be a little bit more useful, if you will, as far as being keyword driven as well as the actual links if you see right here to your blog posts. You can set those so that those are a little bit more keyword friendly as well.
Now once again, I'm not going to lie to you here, I'm going to tell you that SEO is definitely an ongoing project. By adding your own SEO content, you will not be promised first ranking in Google but this, none of this will actually hurt you. It's a good thing to keep in mind.
- Adding an events page
- Creating cover pages
- Adding photo albums
- Setting up a products page
- Working with inventory
- Tracking orders
- Accepting donations
- Improving SEO
- Adding audio, video, calendars, newsletters, and social media feeds
- Customizing your domain name
- Password protecting certain pages