Join C.C. Chapman for an in-depth discussion in this video What is a podcast?, part of Content Marketing: Podcasts and Audio.
- A podcast is an audio file that can be downloaded and listened to by anybody. In 2004, Dave Winer made it possible for audio files to be syndicated, so that people could subscribe to shows they liked, and have them automatically downloaded to their computer or device whenever a new episode was uploaded, and podcasting was born. Some people like to think of podcasts as radio shows that can be downloaded from the Internet. Since the technology was made available, people have created podcasts on every topic imaginable. I created my first podcast in 2004, and in 2005 launched what went on to become one of the biggest independent music podcasts available.
Today, you can use sites such as Spreaker, iTunes, or PodcastOne to find and subscribe to podcasts on topics as diverse as business, comedy, self-help, or parenting. Any type of business can benefit from hosting their own podcast. It gives you a unique way of sharing your opinion, highlighting your industry knowledge, or creating inspiring content by interviewing thought leaders in your industry. The powerful thing about podcasts is that once a customer finds one that interests them and subscribes to it, all future episodes will automatically download for their listening pleasure.
They can listen to it during their commute, at the gym, or even at their desks. Plus, listening to a podcast is a very connected experience, and it can establish a strong connection between you and your listeners.