Learn how to connect with customers using podcasts. C.C. Chapman shows how to plan, record, edit, and publish podcasts.
- [Voiceover] Welcome, my name is C.C. Chapman and I'm the co-author of the international best-selling book, Content Rules. It's considered by many as one of the first and best books written about content marketing. I've been podcasting since 2004 and today I'm gonna introduce you to the world of podcasting. In this course, we'll discuss what a podcast is, how you can record and publish one, and also set you off on the path that will help you create audio content that will resonate with your listeners. Recorded audio content has been a great way to connect with customers since invention of the radio.
Now, thanks to technology, anyone can publish a podcast that can market their product, services, or skills to listeners around the globe. Finding success through content marketing only happens when you create content that customers appreciate and crave more of. When done right, podcasts are a perfect content marketing solution that does just that. Let's get started.