The first step in planning any application is to understand both the business case and the user case for your app. For the business, you need to determine why you are developing the app, what your goals are, and where it may lead. Your users may be an internal user, another business, or a consumer. Whomever it is, you will need to discover and define them. You will also learn how to create personas, or "typical" users who can be used to test if your app is on target.
- [Narrator] When planning an application,…you need to know why you're building it.…Both from the business case…and from the end user standpoint.…For example, in our food business, we may want…to update our mobile app to add e-commerce…so users can buy spices and cooking supplies.…The business case is simply to sell more products.…The user case will be to have new products available…and will require having a good understanding of our users.…As in this example, the business case…is often the driver of why we are building the app…in the first place.…
But it's important, as CTO, you have…a really good understanding of specific goals of the app.…Where will ideally lead in future versions,…and quite specifically, what are the business drivers,…and who are the department stakeholders…you will work with to ensure this is a success.…Once you understand that, then you need to get to the user.…User experience design is the process…of designing the app from the user perspective.…It requires that we have a decent understanding…
- Hiring a great team
- Enhancing team communications
- Creating a product roadmap
- Capturing and using data and analytics
- Identifying key performance indicators
- Choosing which platform to use
- Managing the product life cycle (PLC)
- Taking feedback
- Public speaking
- Running efficient meetings
- Marketing and launching products
- Growing and scaling
- Managing crises
Skill Level Intermediate
1. Your Team
2. Product Management
4. Development and the Product Life Cycle
5. Marketing and Communication
6. Business and Entrepreneurship
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