From the course: Chief Technology Officer Career Guide
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Marketing and launching products
From the course: Chief Technology Officer Career Guide
Marketing and launching products
- [Instructor] So you've done a great job creating your product. It looks great and does the job it needs to do, and now it's time to release it to the world. Depending on the size of your company, you'll have a little or a lot of participation in how this happens. The bottom line is that you know your product, and possibly your users, better than anyone else in the organization. So let's talk about how you can help. If you're in a bootstrap or seed stage company, you may be in charge of the whole thing. If you have a marketing staff, they still may have questions and want your participation. The main thing to know about successful product launches, and this can be said for crowdfunding campaigns too, is that they do not happen over night. They require planning, and very often the groundwork is laid months in advance. It goes without saying that you need to make sure your tech is in order, tested, approved for the app store or Android marketplace, ready for launch. If you're worried…
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