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Marketing and launching products

Marketing and launching products: Chief Technology Officer Career Guide
Marketing and launching products: Chief Technology Officer Career Guide

While CTOs generally aren't in charge of marketing, in lean startups, it is very common that you will participate. It is also very common for the CTO to have a large hand in product launches, both in leading up to the launch, but often in actually executing the launch. In this video, learn different techniques for having private and public betas, soft launches, and hard launches.

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Skill Level Intermediate
2h 28m
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Skills covered in this course
Developer Programming Foundations

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