Key performance indicators (KPIs) are data points that help you determine whether or not your product is working. It is very important to set KPIs to ensure that you can measure success and continually make your apps more efficient.
- [Voiceover] It is important, in business…and in our application development,…that we have a clear set of measurable…and obtainable objectives.…These items we call key performance indicators, or KPIs…and should be ways we can measure the effectiveness…and success of our applications.…Looking at some examples from our food subscription startup,…we may have the following KPIs:…the number of completed subscriptions,…number of skipped weeks, mobile app downloads,…and some other big ones.…
But it's important to get even more granular.…How many people are opening a specific screen in the app?…How many people view the details of menu items?…Note that KPIs are simply measures, not goals.…Of course, we can use these numbers to set goals.…But the main thing is to create these metrics…so we can get actionable data.…These data all relate to questions of…whether our apps are achieving our business objectives,…whether user flows are working,…and whether people are using the features we develop.…
It's important and worthwhile to spend some time…
Author
Drew Falkman
Released
2/1/2017- Hiring a great team
- Outsourcing
- Enhancing team communications
- Creating a product roadmap
- Capturing and using data and analytics
- Identifying key performance indicators
- Choosing which platform to use
- Managing the product life cycle (PLC)
- Taking feedback
- Public speaking
- Running efficient meetings
- Marketing and launching products
- Growing and scaling
- Managing crises
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 36s
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What you should know1m 16s
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1. Your Team
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Being CTO is a people job1m 57s
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Hiring a great team6m 27s
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Outsourcing5m 29s
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The importance of flow4m 40s
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2. Product Management
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Your job is the product1m 59s
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Creating a product roadmap3m 52s
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A/B and multivariate testing2m 45s
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3. Technology
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The great platform choice5m 27s
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Hosting and servers3m 54s
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R&D for you and your team3m 55s
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4. Development and the Product Life Cycle
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The product life cycle4m 15s
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Defining the requirements2m 23s
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The design process4m 7s
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The prototype process3m 8s
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How to take feedback3m 19s
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Minimum viable product3m 6s
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5. Marketing and Communication
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Public speaking3m 38s
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Running efficient meetings3m 13s
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6. Business and Entrepreneurship
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Being proactive4m 14s
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Managing up3m 26s
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P/L and business numbers5m 50s
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Growing and scaling5m 30s
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Managing crises2m 33s
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Conclusion
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Next steps40s
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Video: Identifying key performance indicators