From the course: Localization for Developers

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Considering color and visual metaphor

Considering color and visual metaphor

From the course: Localization for Developers

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Considering color and visual metaphor

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- Just because an image seems iconic or representative to you doesn't mean the rest of the world will see it that way. As you're developing your product, or perhaps as you're going through the internationalization process, you need to take a critical look at any places where you're using icons, bold colors, flags, or any form of visual metaphor. Let's talk about icons. Icons are very often used to create visual metaphor in a user interface. When you see the icon of an inbox, for example, you might think, ah I know what that is, since you know that in many western businesses this kind of inbox is used to file incoming mail, but in the east an inbox like this isn't very clear because it isn't very common. You need to be careful when trying to create a visual metaphor especially with icons, because they only work if the user can identify the image in the icon, and correctly associate the purpose of that metaphor with what the button is going to do. This is why designers try so hard to…

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