Measuring and understanding data and analytics is a key role of the CTO. It is important that you gather data (especially in regards to your KPI) and both understand it and use it, as well as present it to relevant parties within your organization. Learn some of the key tools you can use to do this, and see sample analytics to better understand how you can capitalize on data.
- Capturing data and reporting metrics is a key objective…of CTOs in any organization.…As such it will be important you have…a basic grasp on this topic.…It's a huge topic and ranges from having web analytics…tools to big data engines like Kadoo.…But let's have a look at some of the key concepts.…First let's look at some of the core metrics…that should be tracked in any organization…so you know what they are.…Customer acquisition cost or CAC is an important…data point that will drive marketing.…
This will vary based on your industry,…marketing methodologyies and more.…It can be derived in its simplest form as…advertising spending to customer acquisition rates.…For example, if we spend a hundred dollars…on Facebook advertising and attain twenty new customers…from that, we can say that we have CAC…of five dollars per customer.…While some startups may be able to use this simple…formula, larger companies will have to calculate…in many other forms of advertising into this formula.…But you get the basic idea.…Lifetime value or LTV is another key metric.…
Author
Drew Falkman
Released
2/1/2017- Hiring a great team
- Outsourcing
- Enhancing team communications
- Creating a product roadmap
- Capturing and using data and analytics
- Identifying key performance indicators
- Choosing which platform to use
- Managing the product life cycle (PLC)
- Taking feedback
- Public speaking
- Running efficient meetings
- Marketing and launching products
- Growing and scaling
- Managing crises
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 36s
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What you should know1m 16s
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1. Your Team
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Being CTO is a people job1m 57s
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Hiring a great team6m 28s
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Outsourcing5m 29s
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The importance of flow4m 40s
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2. Product Management
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Your job is the product1m 59s
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Creating a product roadmap3m 52s
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A/B and multivariate testing2m 45s
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3. Technology
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The great platform choice5m 27s
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Hosting and servers3m 54s
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R&D for you and your team3m 55s
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4. Development and the Product Life Cycle
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The product life cycle4m 15s
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Defining the requirements2m 23s
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The design process4m 7s
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The prototype process3m 8s
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How to take feedback3m 19s
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Minimum viable product3m 6s
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5. Marketing and Communication
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Public speaking3m 38s
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Running efficient meetings3m 13s
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6. Business and Entrepreneurship
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Being proactive4m 14s
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Managing up3m 26s
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P/L and business numbers5m 50s
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Growing and scaling5m 30s
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Managing crises2m 33s
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Conclusion
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Next steps40s
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Video: Capturing and using data and analytics