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A/B and multivariate testing

A/B and multivariate testing: Chief Technology Officer Career Guide
A/B and multivariate testing: Chief Technology Officer Career Guide

In order to improve KPIs, it is important to test different user interface and user experience elements to find the best ways to accomplish tasks. A/B testing is the process of testing two different options to find the best, and multivariate testing is testing multiple elements simultaneously. Implementing this kind of testing can be critical to optimizing your apps.

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Skill Level Intermediate
2h 28m
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Developer Programming Foundations

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