Join Justin Seeley for an in-depth discussion in this video How to get your tweets noticed, part of Social Media Marketing Tips (2014).
- Hi there, welcome back to Marketing Tips. My name is Justin Seeley, and today we're gonna be talking about how to get your tweets noticed on Twitter. This is something that can be kind of difficult, especially with all the content that's constantly being shared across the Twitter network. However, there are some things that you can do to get your Tweets noticed by more people. Let's take a look. Number one, customize the retweets that you send out, and this is something that a lot of people don't do because of the fact that it's so convenient to just simply find a tweet that you like and hit that little retweet button.
The problem with this is, that it doesn't give any context to the link that you're sharing. You just look like you're sharing something. Do you like it, do you not like it? Do you find this interesting? Do you find it offensive? Why are you sharing this with me? The easy way to customize a retweet is to simply copy the text of the tweet and then append to the very beginning of it something about it, and then the RT and then the @username of the person that you're sending the tweet about. So, for instance, let's say that tweet that I just saw there on lynda.com's twitter feed, I could say something like, "Very cool! "RT @lynda colon" and then the tweet that they sent out.
Now, this is gonna be difficult for tweets that already take up a majority of the 140 character limit. The easy way to do that is to modify the tweet a bit, and then instead of the RT in front of the username, put out an MT for Modified Tweet. Then, you can add some context in there and share the tweet along with the link or the image or whatever it is that you're trying to share. You should also share your content that you create and share on Twitter, you should share that more than once. This is especially true for things like blog posts, videos and photos that you have.
I use something on my person website called Post Promoter Pro, and this is something that actually helps you syndicate your content throughout the course of a seven-day period at different times and also allows you to customize the message that you send out. So, you can see here, here's a sample screenshot of one of the posts on my website. Post Promoter Pro allows me to schedule something day one through day six. It also allows me to determine the time and also, allows me to tweet the blogpost title. You don't want this to be robotic. You don't want people to think that you're actually sending these things out on a schedule, you want it to feel spontaneous.
So, go through each one of these and customize it. Don't have the same title for each one. For one thing, it's sort of looked down upon if you tweet the same thing exactly word for word multiple times. So, you wanna make sure that you go through and you customize this a bit. You also wanna give people a little bit more context, maybe a quotable sentence from the blogpost itself, maybe some sort of opinion on your blogpost, or whatever the content is that you're sharing. You just wanna make sure that you give them a little bit of a tease so that you can draw them in and get that click-through. You also want to be personal on Twitter as much as possible.
This is something that big brands and businesses sort of struggle with, but there are a few that are getting it right, and I personally don't have a problem with this, because I actually use my personal Twitter account. For instance, right here is a tweet I sent out recently about how one of my labs that I'm teaching at a conference was sold out and the other was filling up, and somebody responded to me and they said, "Congrats, so do you think you can talk "to my boss and then my wife to tell them "why I need to go to this conference?" And so I responded, "Ha ha, well, "you're boss maybe, but I have enough trouble convincing my own wife to let me go." That was just sort of a personal interaction I had with this person allowing them to see a little bit more of a playful side of me while, at the same time, trying to get them to attend the conference, come to my session, etc.
So, this is an interesting way to just sort of let your hair down a bit. Show people that you're not this robot. Show people that you do have a soul, that you do have a personality behind this content that you're sharing, and people will appreciate that, they will engage with you more, and you'll be really surprised at the reaction that you get. Again, I realize this is hard in Corporate America, especially with places that have restrictive rules and regulations on what you can and can't say to customers, but there's always a way to inject a little bit of your personality in there.
You just have to find out how to do it. My next tip is to always try and hijack a hashtag. There are constantly hashtags online that are going around that are very popular, and if you wanna become part of that bigger, global conversation, you have to hijack that hashtag and find a way to relate it to your content. On the lefthand side of the Twitter window, when you're looking online, you'll see that big trends box over there. When you click on the change button, you're allowed to actually go into the trend section and customize where your trends are coming from. I currently have mine set to the United States.
You could have yours set to nearby locations, you could get it tailored to certain areas of the world. As you see that coming through, depending on where your target audience is, look at some of those hashtags, try to find a way to fit them into your content. For instance, some of the popular hashtags might include something like, Throwback Thursday, so maybe you post an old picture of your business, or your first logo, and say, "Wow, look how far we've come, "#ThrowbackThursday," or whatever the case may be. Find a way to share content based on that hashtag, so that you become a part of that bigger, global conversation, and that's the way to get your content in front of more people, because as people start searching for those hashtags, they will see your tweets, they don't necessarily have to follow you, but maybe, after seeing your tweet, inside of that hashtag search that they do, maybe they do follow you.
This is a great gateway to get people's eyeballs on your content, and draw them in. It's an opportunity for you to steal somebody away that you didn't have before. Finally, you should always strive to use visual media as much as possible, especially photos when it comes to Twitter, because Twitter no longer penalizes you in the character count for using a photograph. So, when I'm tweeting out blogposts, things like that, I try to include a photo in my tweets. So, you can see here's a blogpost that I was tweeting out, and the very front end of the tweet says, "ICYMI," and that means, "In case you missed it," so this is actually an older blogpost that I'm resharing again, it's one of my little reshare tactics, and it says, "Here's a list of things "I hope they add to Illustrator in the future," it's got a link there, and then underneath that, I actually added the photo, again, it doesn't penalize you to add photos to this anymore, so, you can actually add a photo to even a 140-character tweet, and it'll be just fine.
You should also try to investigate adding Twitter Card functionality to your blog. There are lots of different way to do this. I highly recommend reading up on Twitter Cards. And then there's a Wordpress plugin, that's actually called, Wordpress SEO, by a man named Yost, and this is a great way to actually add the Twitter metadata already to your site. You then have to apply, much like you do on Pinterest for Rich Pins, and things like that, but then, when you start to create Twitter Cards from your website, you will actually have this visual type of content built right in, which is really super cool.
So, as you start to tweet, pay attention to some of these tips that I've given you here. Hopefully, this will help you get a little bit more engagement, help you get your content in front of more people, and if you have anything that you'd like to share with me personally, about how you attract more viewers to your Twitter feed, be sure to hit me up on Twitter @justinseeley. Thanks a lot for watching.