From the course: Marketing on Snapchat

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Snapping like a pro

Snapping like a pro

- [Instructor] How easy is it to capture a photo or video on Snapchat? (snapping fingers) That's pretty much it. Okay, it's a bit more complicated than that, but one of the things that distinguishes Snapchat from other platforms is the speed in which you can point, shoot, add creativity, and share. Let's try a photo. Open the app, and the camera's right there. Decide if you're capturing the world around you or doing a selfie. If it's a selfie, tap the camera icon on the top right of the screen. To switch back, tap it again. When you're ready to take your photo, tap the white shutter button in the center. But that's just the beginning. Snapchat offers augmented reality features called lenses that you can add to your photos and videos. These work in both the outward and selfie-facing cameras. Before you hit the shutter button, tap either to the right or left, and you'll see a series of icons. You can scroll through them. There's a nice emoji of Audrey Topsy that we can use. Once you've…

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