Learn how to snap like a pro. Get a detailed look at everything you can do with photo and video in Snapchat—from adding Geofilters to customizing your Bitmoji, and much more.
- [Instructor] How easy is it to capture a photo or video on Snapchat? (snapping fingers) That's pretty much it. Okay, it's a bit more complicated than that, but one of the things that distinguishes Snapchat from other platforms is the speed in which you can point, shoot, add creativity, and share. Let's try a photo. Open the app, and the camera's right there. Decide if you're capturing the world around you or doing a selfie. If it's a selfie, tap the camera icon on the top right of the screen.
To switch back, tap it again. When you're ready to take your photo, tap the white shutter button in the center. But that's just the beginning. Snapchat offers augmented reality features called lenses that you can add to your photos and videos. These work in both the outward and selfie-facing cameras. Before you hit the shutter button, tap either to the right or left, and you'll see a series of icons. You can scroll through them. There's a nice emoji of Audrey Topsy that we can use.
Once you've chosen it, aim, tap, and that's it. You can do the same with video. Just be careful not to put your finger too far above or below the shutter button when you're scrolling through the icons, or you might find you're in the Stories or Chat screen. Once you have your lens, hold the shutter button down for as long as you want to record your video. Zoom in or out by moving your finger up or down the screen. When you're done, your video's enhanced with an AR lens. Okay, you've got your photo or video.
You can send it to specific friends, to a story, or both, but before you do, you may want to add a little bit more personality. Swipe left or right on the photo or video and you get a number of filters. You can change the color, add temperature, time, bitmoji, Audreycam, that's not bad. See what else we've got. Location. You know what, let's go back to Audreycam. Now let's look at adding even more personality and effects to our photos. Let's start by tapping in the T on the top right of the screen and typing in or adding a short description.
We've got some text we're going to just paste in here. And before you do, you can change the size by tapping the T again, and then pinching it down to get the right size. You can also change a color by scrolling up or down this little color bar. We like, let's see, that's a pretty nice color for Audrey. So done, and then we have our text. You know, we're going to make it a little smaller and give it a little angle. Not bad, not bad at all. Okay, so now let's keep scrolling down and see what other options we have.
If you tap on the pencil, there are a number of things you can do. Click on the heart, that gives you some effects, so let's tap on the star effect and just highlight Audrey's decorating, that's really nice. If you tap on the color bar below the star or below the effects, you can actually doodle or write things in if you want. When you're done, tap the pencil, and you're back on the main screen. If you tap on the little post-it note under the pencil, what that does is it lets you add in emoji or bitmoji. So let's try with the thumbs up.
Of course, we don't want the thumbs up there, so let's move it down a little bit, make it a bit bigger. Whoops. You have to really be careful when you're doing these because if your fingers are too big, you don't get what you want, you have to go back. So there we go, the thumbs up. Let's add another bitmoji to this too. There's Audrey with hearts, 'cause she loves baking. Put this on her shoulder over here. It's kind of cute like that. All right, let's tap on the scissors. That gives you four options. If you tap on the first option with the plus sign, circle something you want, that automatically creates a little sticker.
Now, having two bitmojis is a bit much, so just press down on the sticker, drag it, and you'll see the garbage can, you can just do that to delete it. Let's click on the scissors again. There's a number of things you can do. You can click on the little square, that lets you add in some background effects. That's a bit too much for us, and if you see it, you can see the other effects that we've added have disappeared, but they'll be back when we go back to our photo. Let's click on the little paintbrush, that lets us paint something on there.
Again, a little bit too much color, although the pink on Audrey is not bad, but we're going to get rid of it, because we want to show she's a professional baker. Click on the scissors, you're out of that. Under the scissors there's a paper clip. What the paper clip does, and this is really great, is it lets you add in a URL, if you want to direct your customers to another site that opens up directly in a Snapchat browser. That's great for Audrey, if she has a blog post with a recipe, she can direct her customers there. The last thing we're going to do with this photo is set the time.
So you look at the time, you can go anywhere from one second to no limit. If you set it to no limit, it means your photo won't disappear until your users or customers dismiss it. We want to make ours go for seven seconds, click the clock. So let's look at this photo and just make sure everything is right. #cakeperfection maybe a little bit too big, let's get it smaller. Yeah, the thumbs up is okay. This extra bitmoji seems like it's a bit much, so let's delete it. So we drag it down to the garbage can by holding down on it, and there's our photo.
So we're pretty happy with it. Let's send it to our story just by clicking our story, send, and away you go. Now if we want to have a look at it, you just click on the three dots, and there it is, the photo, and it's good to go. I mentioned bitmojis, and I want to show you how to customize or set up your bitmoji. If you haven't already done it, you got to download the bitmoji app and link it to your Snapchat account. Now you go to your camera screen, we're already there. Click on the icon on the top left, that takes you to your profile.
Top left of that, you'll see two options, either Edit Bitmoji or Add Bitmoji. Since Audrey has one, we're going to edit it. Click on Edit, and it gives you some options of changes you could do. So we could change Audrey's outfit, we could change her hair style, we could change her selfie to reflect a different mood. You can do all sorts of things with your bitmoji to make it reflect your personality or even the day, for example. And once you have one you like, you can add it to your profile, and add it to your snaps.
Just be sure to use your judgment when you're adding bitmojis to photos. One CEO embarrassed staff on a retreat by sending out a bitmoji where he was wearing sexy pajamas. Let's just say he went viral, but not in a good way. So as you've seen, Snapchat offers you lots of ways to express your creativity and create one of a kind snaps on the fly.
- Building your Snapchat team
- Aligning Snapchat with your content marketing plan
- Creating Snaps
- Working with free and sponsored Lenses
- Creating a Snapchat Story
- Snap Ads and sponsored content
- Developing and submitting a sponsored Geofilter
- Measuring success