Learn what sets Snapchat apart from other social media platforms and hear why it can be a smart addition to your company's marketing mix.
- [Instructor] A lot of people aren't quite sure what to make of Snapchat. You may have tried the platform and felt lost between the home screen and finding friends or maybe you've seen yourself in a photo where your face has been framed by a cute pair of bunny ears. The biggest barriers to Snapchat are that there are no instructions and the interface is not always intuitive, yet there's been a lot of talk about Snapchat lately, especially since they became a public company. You've noticed some major media companies like CNN, People and The New York Times have discover channels and publish original content on the app.
Name brands are putting big resources behind the various types of Snap ads and you're probably considering it too even if you don't know exactly where to start. The first step, aside from getting familiar with the platform, is asking yourself whether it's the right fit for your customers. In other words, are you trying to reach a younger demographic? If you are, Snapchat could be a fun and creative way to engage your customers because according to a recent survey over a third of Snapchat's users are not reachable on Facebook and nearly half aren't on Instagram but like any social platform, getting on Snapchat means understanding how it works and learning how to act.
You need to get comfortable with the fact that the home screen is a camera and you either swipe right to chat or swipe left for stories and discover. And you need to think of images and videos as portraits, not landscapes. Vertical photos and video are two the the things that differentiated Snapchat from its competitors. It's a more intimate way to tell stories because it focuses on the close up rather than the wide shot. Speaking of stories, Snapchat invented the concept of chronological snippets of images, text, video, emoji, doodles, augmented reality lenses and geo filters that are woven into a loose, creative narrative and brands need to make sure that whatever you do on Snapchat especially on the paid side isn't too commercial.
You'll also have to get used to the fact that you won't get the immediate hit from shares and likes and while you can save your photos and stories, everything you create will disappear from your feed. One of Snapchat's main barriers is that some people are baffled by the interface because they think it's a little weird. In this course you'll learn how to get started, how to get comfortable with UX, what the various paid options are and the kinds of creative ideas that work best on the platform.
In order to do that you have to open your minds to a new experience and embrace the weirdness.
- Building your Snapchat team
- Aligning Snapchat with your content marketing plan
- Creating Snaps
- Working with free and sponsored Lenses
- Creating a Snapchat Story
- Snap Ads and sponsored content
- Developing and submitting a sponsored Geofilter
- Measuring success