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Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI), and the WPPI Conference + Expo. Prior to WPPI, he served as President of Hasselblad USA and has been actively supporting education for photographers for most of his career. He's coauthored six books on photography and in 2013 founded skipcohenuniversity.com/.