From the course: UX Research: Lean Experimentation
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Writing an effective hypothesis - Sketch Tutorial
From the course: UX Research: Lean Experimentation
Writing an effective hypothesis
- Your next step is to clearly define what you are exploring and what success looks like. There is a simple framework that you can use to turn your assumptions into testable hypotheses. The one I like to use looks like this. If we do, build, or provide x thing, then these people will do some desirable outcome. We'll know this is true when, some actionable metric. The do, build, or provide x thing describes a solution you're currently at, and can be as high level as which direction to take or what channel to use, or as detailed as which specific interaction or visual element you'll use on an interface. Keep in mind that you'll want to narrow it down to one variable at a time, so you can pinpoint how your changes impact results. These people are a brief description of your target user. You may start with guesses informed by initial research or have empirically-driven definitions of your user base. The do some desirable outcome component is what you want your user to do, by completing a…
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