From the course: UX Research: Going Guerrilla

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Keep out there

Keep out there - Sketch Tutorial

From the course: UX Research: Going Guerrilla

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Keep out there

(bright music) - Guerrilla research can be so awesome it almost feels like free dessert, yay-ah. (giggles) It's not meant to replace all research, but it's fast, cheap, fun, and way better than no research at all. One of the best parts of doing guerrilla research is that each round is so fast, you can fit in more exploration overall. You can retest things that have inconclusive results or look at similar things from lots of angles to be sure that you've explored thoroughly. This might include doing an extra round of the same type of research or choosing a complementary method. That way you can be more confident in your design and product decisions. You'll also give yourselves plenty of opportunities to learn about your users and their needs over time. (video scratches) Think about the way that you communicated 10 years ago, or even five years ago, definitely not the same. The world is changing fast, and regularly getting feedback will help keep you up-to-date. (video scratching) When…

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