From the course: UX Research: Going Guerrilla
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Keep out there - Sketch Tutorial
From the course: UX Research: Going Guerrilla
Keep out there
(bright music) - Guerrilla research can be so awesome it almost feels like free dessert, yay-ah. (giggles) It's not meant to replace all research, but it's fast, cheap, fun, and way better than no research at all. One of the best parts of doing guerrilla research is that each round is so fast, you can fit in more exploration overall. You can retest things that have inconclusive results or look at similar things from lots of angles to be sure that you've explored thoroughly. This might include doing an extra round of the same type of research or choosing a complementary method. That way you can be more confident in your design and product decisions. You'll also give yourselves plenty of opportunities to learn about your users and their needs over time. (video scratches) Think about the way that you communicated 10 years ago, or even five years ago, definitely not the same. The world is changing fast, and regularly getting feedback will help keep you up-to-date. (video scratching) When…
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What is guerrilla research?1m 49s
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When to go guerrilla1m 55s
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Sometimes you don’t want to go guerrilla2m 19s
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Guerrilla methods2m 25s
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Choosing the right guerrilla method2m 18s
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Guerrilla-izing scope1m 53s
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Stay rigorous, my friends1m 32s
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Setting your guerrilla goals1m 34s
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Choosing your guerrilla landscape1m 55s
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Approaching participants2m 5s
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Avoiding guerrilla field traps1m 47s
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Guerrilla analyzing1m 38s
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Guerrilla reporting1m 38s
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Keep out there1m 18s
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