From the course: UX Research: Going Guerrilla
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Guerrilla reporting - Sketch Tutorial
From the course: UX Research: Going Guerrilla
Guerrilla reporting
(bright music) - You might think the hardest part of research is planning it or maybe collecting the data, maybe it's figuring what all that data actually tells you. But even when you've pulled insight from your research, you have one more really important step, you've got to share. But don't slip back into traditional researcher mode now and write a novel about your findings. No one really reads super long research reports anyway. (video scratches) Keep your sharing and reporting simple. My favorite way to share is to schedule a debrief meeting at the end of the sessions. (air whooshing) Invite team members and stakeholders to quick discuss what you saw, what you know you need to do, and what you might need to spend a little more time figuring out. Then, write up a quick summary for anyone who couldn't be there. Here's my formula for a guerrilla research report. You ready? It should take less than 15 minutes to write, less than five minutes to read, and that's it. (bell rings) Be…
Contents
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What is guerrilla research?1m 49s
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When to go guerrilla1m 55s
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Sometimes you don’t want to go guerrilla2m 19s
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Guerrilla methods2m 25s
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Choosing the right guerrilla method2m 18s
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Guerrilla-izing scope1m 53s
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Stay rigorous, my friends1m 32s
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Setting your guerrilla goals1m 34s
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Choosing your guerrilla landscape1m 55s
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Approaching participants2m 5s
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Avoiding guerrilla field traps1m 47s
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Guerrilla analyzing1m 38s
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Guerrilla reporting1m 38s
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Keep out there1m 18s
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