Guerrilla methods - Sketch Tutorial

(upbeat music) - Guerrilla research methods are just the same as any other UX research methods, but altered in some way to be shorter and cheaper. Most evaluative methods lend themselves really well to this and more generative methods don't. The most common guerrilla is a usability test. Generally you show users a version of what you're working on and ask them to complete tasks and share their thoughts. There are lots of ways you can cut back from the traditional method, while still getting good results. You might do things like abandoning usual screening and recruiting practices and intercept people in public, reduce the number of sessions, or do sessions remotely. Can you hear me? Oh now you can, but now I can't hear you. Using guerrilla recruiting, going remote, or reducing sessions can be a good way to guerrilla-ize lots of methods. I find these pairing tactics work especially well for usability tests, interviewing, card sorts, and tree tests. On the other hand, some methods don't…