From the course: UX Foundations: Generational Design
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Designing across generations - Sketch Tutorial
From the course: UX Foundations: Generational Design
Designing across generations
- Designing your products for an audience ranging in age can certainly be a challenge. Few companies have mastered it. Let's talk about one company in particular who's actually figured it out, and break down the lessons we can learn about how to cater to a multi-generational audience. This company is Amazon.com. First off, how do I know that Amazon's doing a good job at this? Because in 2019, nearly a thousand web users in the U.S. were asked which website offers the best experience for them. Amazon's name ranked first or second for every single generation from Gen Z all the way through Baby Boomers. Want to know what's even crazier? A whopping 94% said they had purchased from Amazon in the past year. So how does Amazon do it? The first thing they do really well for all audiences is to provide a state-of-the-art search feature. Amazon's search bar is set in a prominent position on the website and mobile app. Not a…
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