From the course: UX Foundations: Generational Design

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Design patterns for Gen X

Design patterns for Gen X - Sketch Tutorial

From the course: UX Foundations: Generational Design

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Design patterns for Gen X

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- On the Adobe Stock photo site, a single sentence tells Gen X what they need to know. Find the perfect stock asset for your next creative project. No fluff, clear benefits. That's all Generation X and the Oregon Trail generation need. This sophisticated, well educated crowd is drawn to sincerity and truth. Weary of empty promises, they want to know what you can offer them clearly and succinctly. This group has often been called the forgotten middle child, and their cynical pragmatic outlook on the world impacts how they discover, learn, shop, buy and advocate for products. The best way to reach this crowd is through clear straightforward content and design that solves key pain points. It's actually quite simple, design for the basics, no surprise, no delight. This is no design design. In today's age of dazzling graphics and high end video, it might sound strange to advocate for a fairly boring user experience, but…

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