From the course: UX Research: Lean Experimentation
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Assumption building and prioritization - Sketch Tutorial
From the course: UX Research: Lean Experimentation
Assumption building and prioritization
- Once you've done a bit of research into a user base and a core problem to solve, you're likely to have all kinds of insights floating around that you'll want to organize and prioritize. I like to frame my insights into assumptions by stating them as answers to questions. For instance the most basic question might be, who do you want to serve and what problem will you solve for them? And the response might be, I believe that x people are facing y challenge. Stating your assumptions with a phrase like I believe makes it clear that this is not a concrete fact, but you'll be exploring it further. It's then helpful to categorize the assumptions. I often use the following delineation, problem, solution, viability and feasibility. Problem assumptions describe what you think you know about your user base and what you'll be doing for them. You'll want to answer questions like, who is your user? How many of those users exist? What issues do they have? How do they navigate that now? What…
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