From the course: UX Research: Going Guerrilla
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Approaching participants - Sketch Tutorial
From the course: UX Research: Going Guerrilla
Approaching participants
(upbeat music) - No matter how much prep work you do talking to users in the wild can be dangerous business. (grunting) The best way to avoid the weirdness of intercepting is to just avoid it. So if you can put up a sign that'll direct people your way. If you can offer an incentive put that on the sign too. I'd also recommend including a company logo just so people know you're legit. Then, make yourself a script to follow when you approach people. Be sure to include where you work or who your client is, you're goal, what you're asking for, and what they'll get in return. Hi I'm Amanda I'm researching LinkedIn today. I would like to talk to you about your LinkedIn profile. No, that doesn't mean be a robot. The script is just there to remind you of key points. Practice and feel free to edit this a few times to make it feel natural. More like, Hey I'm Amanda I'm here on behalf of LinkedIn today. We're doing a little bit of research about people's profiles so if you have about five…
Contents
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What is guerrilla research?1m 49s
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When to go guerrilla1m 55s
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(Locked)
Sometimes you don’t want to go guerrilla2m 19s
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Guerrilla methods2m 25s
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Choosing the right guerrilla method2m 18s
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Guerrilla-izing scope1m 53s
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Stay rigorous, my friends1m 32s
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Setting your guerrilla goals1m 34s
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Choosing your guerrilla landscape1m 55s
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Approaching participants2m 5s
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Avoiding guerrilla field traps1m 47s
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Guerrilla analyzing1m 38s
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Guerrilla reporting1m 38s
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(Locked)
Keep out there1m 18s
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