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About the Author
Dr. Simone Bhan Ahuja is the founder of Blood Orange, a global innovation and strategy firm.
In addition to founding Blood Orange, Simone is the coauthor of the international bestseller, Jugaad Innovation, called "the most comprehensive book yet on the subject" on frugal innovation by The Economist. Her most recent book, Disrupt-It-Yourself, examines how large, established organizations can act more like fast and frugal startups. Simone has served as an advisor to the Practical Impact Alliance at MIT and the Centre for India & Global Business at Judge Business School, University of Cambridge. Simone provides innovation and strategy advisory and consulting services to organizations including 3M, Procter & Gamble, and the World Economic Forum.