Join Patrick Rauland for an in-depth discussion in this video What is Shopify?, part of Shopify Essential Training (2018).
- [Instructor] There's something we need to cover before we get started. What is Shopify? I find this question interesting because depending on who you talk to, you get different answers. One person might describe it as a way for them to sell their products in their brick and mortar store online. Someone else might use it to sell on Pinterest or Instagram. And someone else might use it as a way to sync all of their inventory between different shopping platforms. All of these are true and generally what I'd say is that Shopify is a platform that's designed to solve all of your ecommerce needs.
Some other core features are; being able to list your products, users can add products to their cart, create accounts and checkout, you get live shipping rates and you can display those rates to your customers, you can import and set tax rates, and of course collect those taxes, you can collect payments for all of your orders and you can manage those orders. So it's really everything you need to run that online store. It is also a website. You can create basic pages and blog posts. And, of course, customize the look and feel of your site.
But there are countless apps in their ecosystem which offer advanced functionality like affiliate programs, newsletter subscriptions, digital products and a whole lot more. This is actually one of the best things about Shopify. Their main platform is very easy to use, there's no code to write, no HTTP codes that you need to know, you can do everything through their platform by clicking buttons. And they've actually done a really good job only showing you the most relevant options so you aren't going to be overwhelmed by choices.
And they do this by setting all of the defaults for you which you can later customize with their apps if you want more advanced, or just different, functionality. Shopify also has arguably the best reputation out of all of the ecommerce platforms. That means that other partners want to work with Shopify first, so they were the first to integrate with Instagram so your followers can buy right within the app. So if you want to be on the platform that gets features first, this is the place to be. Ecommerce is all that Shopify does, they're a 2,000 person company and they only work on tasks related to selling online.
They aren't distracted by other things, their entire business model relies on successful merchants. If merchants aren't successful, they're going to go out of business, so you know they're going to care about you. Shopify is also big enough to have their own two day conference. I was able to attend in 2017 and it was phenomenal. The people that work at Shopify are incredibly talented and passionate about this topic. And I love that they're not only there for their job, but because they love helping store owners. So if you're thinking about using Shopify for ecommerce, you can't go wrong.
- Using Shopify as an online store
- Setting up an account
- Listing products for sale
- Best practices for adding images
- Configuring shipping settings
- Defining shipping zones and rates
- Integrating with other services
- Setting up payment settings
- Adding Apple Pay and PayPal
- Customizing the site
Skill Level Beginner
1. Getting to Know Shopify
2. Getting Started
3. Setting Up Products
5. Set Up Shipping
6. Set Up Payment
7. Collect Taxes
8. Customize Your Shopify Theme
9. Add Shopify Pages and Blog Posts
10. Manage Orders
11. Manage Your Site
12. Adding Apps
13. Sales Channels
14. Launch Your Store
15. Sell in Store
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