Understanding Shopify pages and posts

- [Instructor] There aren't any eCommerce sites out there…that I know of that only show products.…You usually talk about yourself…on an About page or a Contact page.…Even amazon.com has an About page.…As a store owner, you want to sell product.…That means you need to get people to your site…and you need to build trust with your users…so they'll actually follow through…and make a purchase.…Creating content on your site can help…with both of these.…Let's start with building trust.…People want to know that they can trust you.…That you aren't just going to…run away with their money and never ship the product.…

Things like social proof, where you can see reviews,…help quite a bit.…As do referrals from friends.…But when you're just getting started,…you don't have enough social proof…or enough customers telling their friends.…So even if you get users to your site,…many of them will not trust you.…Adding a bit about yourself is a great way…to get those first customers.…Urban Southern is a store in Denver,…and they have an amazing story.…