Join Patrick Rauland for an in-depth discussion in this video Understanding Shopify pages and posts, part of Shopify Essential Training (2018).
- [Instructor] There aren't any eCommerce sites out there…that I know of that only show products.…You usually talk about yourself…on an About page or a Contact page.…Even amazon.com has an About page.…As a store owner, you want to sell product.…That means you need to get people to your site…and you need to build trust with your users…so they'll actually follow through…and make a purchase.…Creating content on your site can help…with both of these.…Let's start with building trust.…People want to know that they can trust you.…That you aren't just going to…run away with their money and never ship the product.…
Things like social proof, where you can see reviews,…help quite a bit.…As do referrals from friends.…But when you're just getting started,…you don't have enough social proof…or enough customers telling their friends.…So even if you get users to your site,…many of them will not trust you.…Adding a bit about yourself is a great way…to get those first customers.…Urban Southern is a store in Denver,…and they have an amazing story.…
Author
Released
3/8/2018- Using Shopify as an online store
- Setting up an account
- Listing products for sale
- Best practices for adding images
- Configuring shipping settings
- Defining shipping zones and rates
- Integrating with other services
- Setting up payment settings
- Adding Apple Pay and PayPal
- Customizing the site
Skill Level Beginner
Duration
Views
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Introduction
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Welcome40s
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1. Getting to Know Shopify
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What is Shopify?2m 39s
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What is a hosted platform?1m 46s
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Touring a Shopify site3m 59s
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2. Getting Started
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Creating your account2m 55s
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A tour of the Shopify admin2m 52s
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3. Setting Up Products
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Add a simple product5m 11s
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Add product variants3m 29s
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Maximize product SEO3m 10s
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Add shipping information3m 45s
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Maximize categorization4m 33s
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Add digital products1m 52s
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4. Images
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How Shopify handles images3m 48s
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Add images2m 58s
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5. Set Up Shipping
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Understand shipping5m 48s
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Configure shipping zones3m 47s
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Configure free shipping2m 17s
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Configure flat rate shipping1m 38s
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Print shipping labels3m 32s
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Integrate with Amazon FBA3m 32s
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Integrate with Printful1m 17s
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6. Set Up Payment
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Set up Shopify Payments2m 54s
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Set up Apple Pay1m 36s
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Set up PayPal1m 43s
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7. Collect Taxes
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Understand taxes3m 25s
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Import tax rates3m 3s
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Viewing collected taxes1m 43s
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8. Customize Your Shopify Theme
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What is a theme?3m 18s
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Select a theme2m 53s
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Customize the home page3m 43s
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Coding a theme2m 59s
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9. Add Shopify Pages and Blog Posts
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Create a page3m 26s
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Create a post4m 34s
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Understand on-page SEO3m 10s
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Add video to pages2m 6s
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Add pages to navigation3m 22s
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Use page builders5m 29s
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10. Manage Orders
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View orders4m 50s
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Customize order numbers2m 7s
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Understand fraud and risk2m 15s
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Use mobile apps1m 47s
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11. Manage Your Site
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Add users2m 35s
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Create discounts3m 9s
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Configure site-wide SEO2m 25s
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Viewing reports2m 15s
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Recover abandoned carts1m 46s
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12. Adding Apps
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Understand apps2m 47s
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Install MailChimp2m 1s
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Install Product Reviews2m 55s
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Use FOMO1m 23s
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Use live chat1m 26s
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Experimentation is key1m 56s
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13. Sales Channels
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What are sales channels?2m 29s
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Shopify Buy Button3m 42s
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Facebook2m 14s
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Facebook Messenger2m 9s
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Instagram2m 1s
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Pinterest1m 57s
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Amazon2m 9s
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14. Launch Your Store
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Use a custom domain1m 17s
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Enable Google Analytics2m 52s
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Launch3m 51s
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15. Sell in Store
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Set up Shopify POS5m 39s
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Filter Shopify POS orders1m 48s
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Conclusion
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Next steps41s
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Video: Understanding Shopify pages and posts