Recover abandoned carts

- [Instructor] The average abandoned cart metric is 69%…that means that seven out of 10 people…who put something in their cart don't actually checkout.…Even if you can recover three of those seven people,…that is a lot of money.…You'd actually be doubling your revenue.…Now Shopify has some built in functionality…to help us with abandoned carts,…and I recommend this for every store owner.…So from our admin, I'll go to settings and then checkout.…And we want to scroll down to the order processing section.…There's an option to send emails to users…who are about to checkout, but never did.…

Shopify recommends either one hour late, or 10 hours late.…Now, one hour seems pretty fast for me,…so I'm going to set mine to 10 hours later.…Let's take a look at this email, I'll click on this.…Let's make this subject line a little bit more interesting.…Something like "Don't You Want Your Kite?"…The bot of the email looks okay to me.…We could edit the email template if we want,…but for a minute of work,…we'll recover a few of these abandoned carts.…