Join Patrick Rauland for an in-depth discussion in this video Create discounts, part of Shopify Essential Training (2018).
- [Instructor] We've talked about running promotions one of the ways to make that happen is to use discount codes, which are essentially coupon codes. We can access discount codes from the admin, simply click discounts and then from this page we can click create discount. Let's say we want to create a Black Friday sale where everything is 10% off. We can manually adjust every sales price, but that is a huge time suck. Let's instead create a discount code for 10% and we let users know about the sale with a notification bar or a email or a banner on our site.
We'll call this code Black Friday. We can also click generate code if we wanted something more random. I'll leave the type of discount set to percentage and enter 10, but depending on the type of promotion you're trying to run you could use a fixed discount, for example, spend $100 get $10 off. If you're wondering which type to use it depends on your average order value and the rule of 100. The rule of 100 shows up in a few books and log posts. Essentially the way we as humans perceive deals isn't entirely logical even if the discount is the exact same amount the way the discount is presented matters.
Let's say you sell a pencil for one dollar. If you have a sale and you offer 25 cents that seems pretty small, but 25% off seems somewhat larger. The opposite is true if you sell a $2,000 laptop. 25% off doesn't seem that big compared to $500 off event though mathematically they're the exact same thing. The rule of 100 says that after you go past 100 it's better to show absolute values and under $100 use percentages.
I am selling kites, so most of the time the products are going to be under $100. So whenever I have a discount code I am going to use percentages. Let's go ahead and go back to our admin and let's scroll down to apply a few restrictions. So you can scroll down and you can apply this to an entire order, specific collections, or products. We can apply this to specific people, like if we have new customers or customers that have brought from us before and we can of course limit this. So we can limit the total number of times it's used.
This is useful if we want to have something like the first 100 customers get a certain deal or this is great for a coupon for new customers and of course we can also restrict by dates. So for Black Friday we'd probably want to go for the 22nd through Friday the 23rd and we could add an end date as well. I'll change that to the Monday after. Just to be through let's change the start time. I'll change this to 12:30 a.m.
Now that we're done let's click save discount. I want to show you a few more things. Once you create the coupon there's a link that you can use that automatically applies the discount, which I love. You can use this link in your newsletters and on social media. At the bottom of the page there's a timeline which monitors everything that goes on with the coupon and don't forget to share this coupon. You want to put it in the header of your website if it's a site wide discount or you might want to share it with select audiences like a podcast or your newsletter.
Author
Released
3/8/2018- Using Shopify as an online store
- Setting up an account
- Listing products for sale
- Best practices for adding images
- Configuring shipping settings
- Defining shipping zones and rates
- Integrating with other services
- Setting up payment settings
- Adding Apple Pay and PayPal
- Customizing the site
Skill Level Beginner
Duration
Views
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Introduction
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Welcome40s
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1. Getting to Know Shopify
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What is Shopify?2m 39s
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What is a hosted platform?1m 46s
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Touring a Shopify site3m 59s
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2. Getting Started
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Creating your account2m 55s
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A tour of the Shopify admin2m 52s
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3. Setting Up Products
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Add a simple product5m 11s
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Add product variants3m 29s
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Maximize product SEO3m 10s
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Add shipping information3m 45s
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Maximize categorization4m 33s
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Add digital products1m 52s
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4. Images
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How Shopify handles images3m 48s
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Add images2m 58s
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5. Set Up Shipping
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Understand shipping5m 48s
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Configure shipping zones3m 47s
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Configure free shipping2m 17s
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Configure flat rate shipping1m 38s
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Print shipping labels3m 32s
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Integrate with Amazon FBA3m 32s
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Integrate with Printful1m 17s
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6. Set Up Payment
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Set up Shopify Payments2m 54s
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Set up Apple Pay1m 36s
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Set up PayPal1m 43s
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7. Collect Taxes
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Understand taxes3m 25s
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Import tax rates3m 3s
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Viewing collected taxes1m 43s
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8. Customize Your Shopify Theme
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What is a theme?3m 18s
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Select a theme2m 53s
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Customize the home page3m 43s
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Coding a theme2m 59s
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9. Add Shopify Pages and Blog Posts
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Create a page3m 26s
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Create a post4m 34s
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Understand on-page SEO3m 10s
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Add video to pages2m 6s
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Add pages to navigation3m 22s
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Use page builders5m 29s
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10. Manage Orders
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View orders4m 50s
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Customize order numbers2m 7s
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Understand fraud and risk2m 15s
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Use mobile apps1m 47s
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11. Manage Your Site
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Add users2m 35s
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Create discounts3m 9s
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Configure site-wide SEO2m 25s
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Viewing reports2m 15s
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Recover abandoned carts1m 46s
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12. Adding Apps
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Understand apps2m 47s
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Install MailChimp2m 1s
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Install Product Reviews2m 55s
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Use FOMO1m 23s
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Use live chat1m 26s
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Experimentation is key1m 56s
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13. Sales Channels
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What are sales channels?2m 29s
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Shopify Buy Button3m 42s
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Facebook2m 14s
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Facebook Messenger2m 9s
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Instagram2m 1s
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Pinterest1m 57s
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Amazon2m 9s
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14. Launch Your Store
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Use a custom domain1m 17s
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Enable Google Analytics2m 52s
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Launch3m 51s
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15. Sell in Store
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Set up Shopify POS5m 39s
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Filter Shopify POS orders1m 48s
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Conclusion
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Next steps41s
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Video: Create discounts