Create discounts

- [Instructor] We've talked about running promotions one of the ways to make that happen is to use discount codes, which are essentially coupon codes. We can access discount codes from the admin, simply click discounts and then from this page we can click create discount. Let's say we want to create a Black Friday sale where everything is 10% off. We can manually adjust every sales price, but that is a huge time suck. Let's instead create a discount code for 10% and we let users know about the sale with a notification bar or a email or a banner on our site.

We'll call this code Black Friday. We can also click generate code if we wanted something more random. I'll leave the type of discount set to percentage and enter 10, but depending on the type of promotion you're trying to run you could use a fixed discount, for example, spend $100 get $10 off. If you're wondering which type to use it depends on your average order value and the rule of 100. The rule of 100 shows up in a few books and log posts. Essentially the way we as humans perceive deals isn't entirely logical even if the discount is the exact same amount the way the discount is presented matters.

Let's say you sell a pencil for one dollar. If you have a sale and you offer 25 cents that seems pretty small, but 25% off seems somewhat larger. The opposite is true if you sell a $2,000 laptop. 25% off doesn't seem that big compared to $500 off event though mathematically they're the exact same thing. The rule of 100 says that after you go past 100 it's better to show absolute values and under $100 use percentages.

I am selling kites, so most of the time the products are going to be under $100. So whenever I have a discount code I am going to use percentages. Let's go ahead and go back to our admin and let's scroll down to apply a few restrictions. So you can scroll down and you can apply this to an entire order, specific collections, or products. We can apply this to specific people, like if we have new customers or customers that have brought from us before and we can of course limit this. So we can limit the total number of times it's used.

This is useful if we want to have something like the first 100 customers get a certain deal or this is great for a coupon for new customers and of course we can also restrict by dates. So for Black Friday we'd probably want to go for the 22nd through Friday the 23rd and we could add an end date as well. I'll change that to the Monday after. Just to be through let's change the start time. I'll change this to 12:30 a.m.

Now that we're done let's click save discount. I want to show you a few more things. Once you create the coupon there's a link that you can use that automatically applies the discount, which I love. You can use this link in your newsletters and on social media. At the bottom of the page there's a timeline which monitors everything that goes on with the coupon and don't forget to share this coupon. You want to put it in the header of your website if it's a site wide discount or you might want to share it with select audiences like a podcast or your newsletter.