From the course: Video Production: Promotional Videos
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Shooting B-roll
Obviously when you are shooting a promotional video you want to focus on the script or the narration or the interviews but an equally important element are the visuals. This is where you can really add some production value and make your life a lot easier in the edit room. Any time I have somebody sitting down in the chair or featured in my video I want to make sure I also get lots of good visual shots. Of them in action doing whatever it is they do. So I want to make sure I get some reverse angles, some close-ups, I would like to do little flybys. And I like to make sure I add movement to the video wherever possible. If you own a slider, you definitely want to break it out and try to get at least a few moves. It can add so much production value and it doesn't take that much extra time. And you can always add some movement even if you don't have a slider. By simply doing some hand held fly bys or pans, anything you can do to add a little bit of movement. And life and energy to those…
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