From the course: Video Production: Promotional Videos
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Adding graphics and text
From the course: Video Production: Promotional Videos
Adding graphics and text
Careful listening during an interview or reviewing your transcripts will help you identify specific words and phrases that present excellent opportunities to add some visualization to text and / or simple animated sequences that can greatly enhance your storytelling imagery. A good corporate video director is constantly looking for ways to show the audience a story instead of just telling them. Showing them can be literal, as in choosing the appropriate b role, but showing them also includes how we display text, the type of transitions we use to set a mood. The fonts we choose, the colors the backgrounds, and other techniques that translate mere words into vibrant images. Of course we want to carefully consider our choices for the main title, chapter titles, and lower third names, but we also want to make sure that we choose a complementary color pallette and font style that works for our project. Now font style is often, for me, going to be determined by the company logo font. Or, it…
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