In this video, Phil Gold defines the key terms for this course. Learn the distinctions between content, content creation, content management, and enterprise content management.
- [Instructor] We need to start this course off with a definition. What exactly do we mean by content? Well, I actually like the definition on Wikipedia. Content is information and experiences that are directed towards an end-user or audience. I think we need to add something though. Content is also distinct in that it is intentionally created through some type of editorial or iterative process with the intent of conveying it to an audience for a specific purpose.
This is different from transactional events. Individual sales, inventory changes, automatic payroll processes, those aren't content, but a report about any of these things meant for review and as a decision making tool, if it's meant for consumption, yes, it's content. Now there's a further distinction to make. We have to separate content creation from content management.
Content creation, creating reports, producing videos, writing articles, all these things require someone to do the act of creation. This might be a solo job. It might happen through a complex editorial process, but the end result is some type of artifact created for a specific audience and a specific purpose. Content management, on the other hand, is the process by which this content is cataloged, distributed and updated for the audience throughout its lifecycle and perhaps eventually deleted or archived.
Another characteristic about content is that it is often reusable. You might have a writeup about a certain product for instance. Now that text may appear in a website, in a printed brochure, maybe an email newsletter, it's the same text but repurposed for different uses and audiences. And if it changes, it will need to change everywhere more or less simultaneously. One last term to define I think. What do we mean by enterprise content management instead of just content management? Well, this is a little fuzzy to be honest, but for our purposes, let's define it as a more robust and complex system primarily intended for use in a large business.
This distinction is getting less pertinent in my opinion. These days, many content management systems can easily scale up to handle very large inventories of content. And historically, enterprise also tended to denote systems that were used for internal content management rather than that which was publicly published.
- Features: storage, search, security, and version control
- Document vs. content management
- Content team roles
- What a CMS won't do
- Benefits: Centralized permissions, reuse, automation, and more
- Selecting a CMS
- Best practices