From the course: Digital Transformation Tips

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Ongoing ways to advocate for your digital transformation

Ongoing ways to advocate for your digital transformation

From the course: Digital Transformation Tips

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Ongoing ways to advocate for your digital transformation

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- [Instructor] I can't say this often enough: digital transformation is not a flip-the-switch-now-we're-done kind of event. It is a thoughtful and timed process, and includes both prelaunch and postlaunch activities. And it's also a lot more than just rolling out new technology. Transformation also requires new behaviors, and may make major changes to your organization's overall culture. This is not something that happens in a day. Advocacy of the transition is something that starts early and should carry through until all your desired changes are in place. Actually, I could make an argument that advocacy never stops, even after all the new behavioral and cultural changes are adopted, since continued reinforcement helps prevent people from sliding back to the old way of doing things. So, what are your options for advocacy messaging and messages? Well we've already talked about some of the communication channels you…

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