In this video, Phil Gold reiterates how a CMS cannot effectively solve content management needs for a business if it doesn't meet the company's individual requirements. Learn why requirements gathering and understanding both content and workflow is so important in selecting a CMS.
- [Instructor] If you want your CMS to be a success,…it must satisfy the needs of the intended users.…I'm sorry to keep harping on this,…okay, well I'm not really sorry.…But, this is something that I can't emphasize enough,…not just when we're talking about CMS,…but when you're looking at any business tool.…The conversation always needs to start with:…What business problems are we trying to solve?…Every company's needs are different.…Companies have different priorities…and different people working…to make those priorities happen.…
When you start looking at a CMS, as you should be doing,…when you're looking at any new tool,…you need to understand your current state.…You need to know where the gaps are and where…the pain points are for your users.…It will require understanding the work that needs to be done…and who are the audiences being served.…This is how you build your requirements.…Once you understand requirements,…you can start looking for the best way to satisfy them.…
But, once again, this will be different for everyone.…
Author
Phil Gold
Released
8/23/2018- Features: storage, search, security, and version control
- Document vs. content management
- Content team roles
- What a CMS won't do
- Benefits: Centralized permissions, reuse, automation, and more
- Selecting a CMS
- Best practices
Skill Level Beginner
Duration
Views
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Introduction
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What is content?2m 52s
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1. Fundamentals of a Content Management System
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Search and retrieval3m 39s
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History and version control3m 28s
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2. Document Management vs. Content Management Systems
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The content team roles3m 31s
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3. What Content Management Systems Don't Do
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Create content1m 18s
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Create marketing1m 35s
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Create governance policies1m 32s
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Make sure your solution fits1m 57s
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4. Foster the Culture of the Modern Workplace
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Centralized permissions2m 33s
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Allows reuse2m 18s
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Aggregation1m 50s
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Editorial efficiencies2m 3s
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Automation possibilities2m 49s
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5. Select a Content Management System
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Proprietary systems2m 42s
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Open source2m 50s
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Build your own2m 27s
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6. Best Practices
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Automate where possible1m 44s
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Conclusion
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Next steps1m 48s
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Video: Make sure your solution fits