From the course: Digital Transformation Tips

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Big data: Mining for insights

Big data: Mining for insights

From the course: Digital Transformation Tips

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Big data: Mining for insights

- [Narrator] Here's a digital transformation reality. Online storage is inexpensive and getting cheaper all the time. The cloud gives us almost unlimited space for our data, but with this enormous amount of information now available to us, we've got another problem. How do you find what you're looking for? How do you even know what to look for? Now if you've ever wondered what people meant when they talked about big data, well this is it. The ever increasing amount of information available gives continually expanding opportunities to collect and analyze it. One of the underlying concepts of digital transformation is that you're moving your business away from a system of record to a system of engagement. The big difference between these is in how your data is being used. In systems of record, even though data might be digitized, if you wanted to do anything with the information you still had to open up the…

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