In this video, Marc Menninger explores ways you can market yourself as an IT security professional and why it's so important to do so. Learn about the marketing tool that is often the first impression employers get of you and ways you can improve it to make a bigger impact. Discover how important LinkedIn is to marketing yourself and tips for getting the best results.
- [Instructor] Even though the IT security field is small, and demand for qualified security professionals is high, getting hired by your employer of choice can still be competitive. Depending on the position, some organizations are willing to hire candidates who don't live locally, and relocate them if they're a good fit, increasing the competition even further. That's why it's important to do a good job of marketing yourself. There's no shame in smart self promotion. In fact, it's one of the most effective ways to advance your career.
One of the most important tools for marketing yourself is your resume. Your resume is like your personal brochure, and it's often the first impression employers get about you. Your resume should concisely capture all the major accomplishments of your career, and as much as possible, you should tailor it to meet the needs of the employer you're approaching. If you're not happy with your resume, there are many resources to help you improve it. You can find plenty of great books on resume writing, and you can even take resume writing courses.
Another approach you can take is to ask fellow security colleagues for copies of their resumes. You can use them as templates and examples to make improvements in your resume. LinkedIn is another important marketing tool. Recruiters often use LinkedIn when searching for candidates to fill IT security positions. Your LinkedIn profile should paint a vivid picture of your professional career. The more detail you can provide about your skills and accomplishments, the better. Once your profile is complete, commit to keeping it up to date whenever you have another accomplishment, get another security credential, or make a job change.
Also, it's wise to learn how to optimize your LinkedIn profile for best search results. Implementing certain techniques can improve your placement in LinkedIn searches and make a better impression once someone finds it. Check out the course Up and Running with LinkedIn to learn some ways to take your profile to the next level. Marketing yourself doesn't take much time or effort, but it can have a significant positive impact on your career if you do.
Marc closes with a few pieces of career advice specific to the world of information security, which will help you succeed in this dynamic and high-demand industry.
- IT security key concepts
- Understanding the job marketplace (government vs. healthcare, etc.)
- IT security success traits
- Career specializations
- IT security certifications
- Getting experience
- Marketing yourself