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About the Author
Sarah Weise is the founder and CEO of Bixa, a marketing research studio, and the author of InstaBrain.
Sarah has been a secret weapon for hundreds of leading brands, including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps these brands deeply understand their customers and build experiences that are downright addictive. She's also a top-rated keynote speaker and expert in customer research, Generation Z and millennial customer behavior, and the future of experience design. She lectures at Georgetown University, is a co-founder of UX Masters Academy, and speaks at conferences and corporate events worldwide. In addition, Sarah has also repeatedly been published in the Journal of Digital Banking and Journal of Digital & Social Media Marketing.