Learn about the importance of opportunity when it comes to Salesforce. While it's one of the most important objects it's also straightforward and key for delivering revenue.
- [Instructor] In this video we're going to be discussing what an opportunity is. Now, before I go into this I understand this is an advanced course. But regardless I always like to go in and set the baseline for the opportunity because it's one of the most actionable objects in Salesforce. So while the lead is one of the most complex objects in Salesforce and involved campaigns, channels, sources, conversions, and designing backwards. By comparison, the opportunity is the heaviest, most actionable object. But it is also the most straight forward. As it's entire goal is to drive a deal to close and deliver revenue for the company.
This means there should be only a few key fields that managed and applied properly with standards and actionable values should define a clear system of steps to drive your sales teams to success. So, opportunities should answer the following questions. Who are you selling to? Are you speaking to the right people? What are you selling? Are you positioning the right product or service? How much is the deal? What is the revenue this deal brings in? And when you do expect the revenue to close? Which is all about forecasting a company's sales. So, briefly let's take a look at the opportunity in the Salesforce org.
So here are on an opportunity record in Salesforce. As we move through the opportunity record together you will be able to clearly define the actionable fields and processes that drive your sales. Each field, page layout, related list, and record type will assist in pushing the deal forward. Let's begin.
- What is an opportunity?
- Using CPQ (Configure, Price, Quote) tools
- Defining a naming convention
- Implementing actionable, standard fields
- Setting up forecast categories
- Using opportunity record types
- Making related lists
- Using validation rules for dates, amounts, reasons, and stages
- Using workflow rules for alerts, notifications, and updating dates
- Running reports