- Why social selling is important
- Using Salesforce for social selling
- Optimizing social tools
- Listening on social media
- Sharing engaging content
- Building trust
Skill Level Advanced
- [Christine] Welcome to Social Selling with Salesforce. My name is Christine Periera and I've been using Salesforce for 17 years which is about how long Salesforce has been around. I wish I could say I've been using social selling skills that long, but the reality is that our most frequently used social tools only gained mass adoption in the last 10 years. Social selling is not a method of selling. It's really a method of gathering data from social media platforms to use in the sales process and social selling works.
Did you know 79% of salespeople who use social media as a selling tool outperform those who don't? And if you work in sales, there's a very high chance you use Salesforce. Salesforce was built by and for salespeople which is why it only makes sense to integrate Salesforce with your social selling strategy. In this course, I will show you how to leverage social tools in the sales process and how those tools work with Salesforce. And we'll talk about how to use social selling to listen, engage, and build trust with your potential customers.
So, let's get started.