Drive your marketing ROI with well-defined lead source values.
- [Narrator] In this next video we're going to be going into lead source. Now that we've defined the lead channel in our previous video, let's look at its lead source in more detail. As a review, the lead source is the primary source where the lead came from. Rather than the method your prospects used to get in touch. You typically find out the source by asking the prospect how they heard about your company. What's really important here before we move forward, it's a big value ad for all your page layouts is to put the information even in standard fields and custom fields on your hover.
So that when your users are going through here they can just hover over and say oh, that's a lead channel. That's a lead source. Here's the current products, etc. If you provide this for your users, just as a point going forward, it will make everything so much more standardized in how they trust your system. So, back to lead source. By tracking the lead source ROI, you will know how to apply your spending to the proper sources. You may have noticed that referrals is mentioned at the top. What is the key take away? Build a great product, build a great experience, tell the world, ask your customers to tell the world, maybe even reward them and you'll profit.
Another item to look at is social media. A recent study showed that companies that blog generate 60% more leads than companies that don't blog. Using social media is an opportunity to influence the buyer's decision by showcasing your company's leadership in this sector, as well as process to learn about your customers' needs. As I discussed earlier with lead channels, lead sources applies to the return investment you get from your marketing and management teams on how much money you put into your communication with your customers. So consideration should be considered in cost, message, interaction, and maintenance.
While blogs generate more leads, they must also be relevant, provide educational value, be interactive, insightful, actionable. That takes time and knowledge, money, energy, and enthusiasm every business day. So consider this before launching any of your manage sources. But start by knowing your customers and prospects. As an example your prospects and customers don't like a static blog. It says we don't care enough about you to keep ourselves relevant. And trust me, your prospects and clients are listening every day. Make a choice in leaning 100% with a plan, milestones, and success metrics for ROI.
- Tracking leads, accounts, and contacts
- Defining a lead
- Preparing a Lead score threshold
- Lead channels
- Lead assignment rules
- Lead qualification status
- Lead record types
- Lead conversion mapping
- Lead source overview
- Validation rules
- Establishing a feedback loop
- Using AppExchange
- Merging duplicate records