Einstein recommendations in the Marketing Cloud

- [Instructor] In today's world, marketers have…to understand their customers better than ever…so they can deliver personalized campaigns.…And that's where Einstein Marketing Cloud…Recommendations comes in.…Einstein Recommendations help you recommend the best…products or content for each individual on the web…via email or in mobile apps.…Now, of course, Salesforce is not the only company…who provides recommendations.…You see this very frequently with companies like Amazon.…When you make a purchase, you might see another…recommended item, so this is very similar.…

There's a few different types of recommendations.…There's add-on items, complimentary items, items based…on history, or items purchased by similar customers.…This is a great example of how this…might look in the backend.…In the past, a lot of marketers…would have to do this manually.…They would have to find out, okay, if someone buys…this jacket, they're often looking for these boots,…or that's a very common combination.…And they would manually set that up in the backend,…